Few aggregators respect the copyrights of content contained in an RSS feed. While it is becoming more and more popular, it is still far from being a mainstream technology.Ĭontent contained in an RSS feed can easily be copied and replicated, regardless of whether you want it to be or not. Outside of technical circles, RSS has not yet been widely adopted. So one way to remain competitive is to implement RSS feeds and other web 2.0 technology, and not allow your competition to get ahead of you. Whether you decide to implement RSS feeds or not, your competitors likely will. RSS increases productivity, allowing people to quickly scan new posts and headlines, and only clicking through and spending time on the items of interest.

And additional incoming links will often help a website rank better in organic search rankings. When an RSS feed is syndicated, it can increase the number of links back to the original website. And wide-spread syndication can expand a company's reach and strengthen the company brand.

The very nature of RSS is that it is designed specifically for syndication (i.e. And the more channels you provide, the more opportunities you have to connect with your customers and potential customers. RSS provides you with an alternate communication channel for your business. If they do not like information contained in an RSS feed, they can simply remove the RSS feed from their RSS reader or news aggregator in order to unsubscribe. It is also easy to unsubscribe from an RSS feed. Knowing they have full control, and that they do not have to provide any personal information to subscribe, they will be more likely to opt-in. The RSS subscriber chooses what they want to see, and what information they wish to receive. Subscribers don't have to worry about wading through huge amounts of spam in an attempt to get to the information they are actually interested in. RSS feeds will automatically update themselves any time new information is posted, so the information your subscribers receive via their RSS reader or news aggregator is timely. Subscribers can then click on any items they are interested in, to get additional information. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. The benefits for a webmaster who opts to implement RSS feeds on their website are numerous: If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan.

What are rss subscribers